MOONA STAR, offers unique, one-of-a-kind collections crafted from sustainably sourced deadstock materials. Creative Director, Monica Zaidman strives for zero waste in her creation. That are a true testament to her commitment to treading lightly on this earth.

I had the privilege of collaborating directly with Monica to refine her brand strategy, establish consistency across all touch-points, as well as crafting a compelling responsible fashion narrative. The goal was to connect without alienating the broader audience, focusing on educating & the creative process. Additionally, I assisted Monica in overhauling her social media and communication strategy, as well as conducting a product analysis for E-com growth.

It's been lovely to witness how Monica and her team have successfully implemented these initiatives